Hello!  This is Amber, founder and creative director of Simple Stories, jumping in for day 5 of our Winter Release to introduce some very special new products that I can't wait to share with you.  I'm thrilled to introduce 3 brand new Simple Sets - the smaller version of our regular collections.  They may be small in size but have BIG meaning! We love providing products to help document and capture your life.  But sometimes our life involves more than "Best Day Evers" and "Life is Beautiful" moments...sometimes life isn't quite so perfect. We have hardships and heartbreak... love and loss...real life trials and triumphs.   And because life involves the ups AND downs, it's important that we document both the good times as well as the difficult times as well.

The Heart Simple Set was designed with my whole heart and is designed for those that have loved and lost.  This past summer we had a heartbreak hit close to our home when our daughter's close friends and family were involved in a tragic boating accident.  It was devastating for our friends, family and community.  In an effort to help heal and share our love for the families involved we put together albums full of photos and handwritten thoughts from friends, family and the community.  As I was putting together this album I had a difficult time finding things to include that that helped share the memory for our loved ones in a more sentimental way.  That's where the idea for this special collection came from - wanting to provide our customers with a beautiful and meaningful way to remember their loved ones lost.  This collection does it beautifully with a tender, soothing color palette and touching titles and quotes about always remembering those who are always in our heart.

The next Simple Set is Hope -

This collection is dedicated to one of my dearest friends of 30 years, Heidi, and to everyone who has been affected by cancer.  Last year Heidi was diagnosed with stage 3 breast cancer.  Of course this news was devastating to her, her family, and everyone that knows her.  She's the toughest, most dedicated person I know and immediatley set out to kick cancer's butt!  After a year of surgeries and treatments Heidi is standing strong - she even dyed her hair pink to show her victory over cancer. Heidi's kick butt attitude is the inspiration for the new HOPE collection - all about fighting the fight and having hope for a better tomorrow.  Heidi, you're my hero in so many ways!

The final new Simple Set is Hero - 

And speaking of heros, our new HERO collection is dedicated to the many men and women who are serving our home and country, who selflessly put their lives on hold and make countless personal sacrifices to help ensure our freedom. 

These 3 new Simple Sets are very near and dear to my heart.  I sincerely hope you find as much comfort in working with them as I've had designing them.

In addition to the Simple Sets, I'm very excited to share the newest addition to our SN@P Binder family - Designer Binders.  These new 6x8 binders are laminated with metal corners and a decorative metal bookplate.  In addition to being great for smaller scrapbooks, they do double duty as storage binders for your Carpe Diem planner inserts as well!

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Wrapping up today's new products are the new SN@P! Basics - a beautiful blend of our most popular woodgrain papers along with white and cream office patterns - 

The new Simple Sets, Designer Binders & SN@P! Basics begin shipping to retailers the end of this February.